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Web Design Makeover

Industry: Financial;

Project: iPayment Web redesign and re-brand; http://www.ipaymentinc.com

Results: it was time to give a 15 year old brand a cool re-fresh. Open, down to earth Photography, sets this site apart from the competition - ordinary people who make the core essence of the re-brand. Small, unobtrusive graphic cues reinforce the brand. Wayfinding is supported by branded icons and a simple & yet innovative interface.

Inside pages extend the brand and play on the graphic shapes of the logo with effective usage of negative space .